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The construction

After the complex bureaucratic procedure to obtain all the authorisations and permits required, construction could finally begin. I had already had many similar experiences but “laying the first stone” is always an exciting moment for me. The atmosphere of the Medina is special: it is like going back to ancient times. Its inhabitants spend their days mostly engaged in the round of traditional religion and customs that are thousands of years old in a vivid and surreal ambience. The entire construction was built by hand, without the aid of construction machinery, making use of the typical methods of Moroccan labour. So carts pulled by mules were used to transport the construction material along the narrow little streets of the old city and manual execution techniques were used, skilled Arab labour based on centuries of expertise.  I decided to give fundamental importance to the use of construction materials, finishes and furnishings…

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The design

We wanted to build a “Riad” in the Medina of Marrakech, a typical Arab home, and make it a “maison d’hotes”, a kind of guest house. The important thing was that the hotel retained a domestic dimension, a place where tourists could be welcomed by a “family” without just being another tourist among hundreds of others. Finding land that had the necessary specifications for a building of this type was not easy, but we found the perfect spot in the heart of the old town, near the monuments and tourist attractions, and soon after, I began to draw the design. Thanks to my decades of experience working in Marrakech and the enthusiasm for the work, the design took shape almost spontaneously. The months of gestation enabled me to consider and define in my head the geometry, the spaces, the shapes, the colours and the materials, and so I put it…

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The meeting

In 2007, I Lauro Milan, owner of the design and construction company Marrakech 3000 sarl, make the acquaintance of Marco Cisini, the general manager of Hotelplan Italia. From that meeting and the friendship that followed came the idea for Riad Nashira. The aim was to build a highly prestigious hotel in the old town, the ‘Medina’, of Marrakech that would meet the increasingly sophisticated needs of modern tourism while respecting local traditions and customs.  Reciprocal esteem and shared purpose were the driving forces that enabled our “little dream” to be turned into reality in the best possible way: the mutual expertise in the fields of tourism and construction created a powerful synergy within our company that enabled us to proceed swiftly and calmly with the work.

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Services

Taste The pleasure of living an experience which surpasses the imagination through unique interpretations of Moroccan culinary art. A workshop of artistic creativity in which the cuisine, the service and the refined atmosphere will take you on an unforgettable journey. Other services HOTEL• Elevator• Outdoor pool with terrace• Indoor heated…


Marrakech hotels 5 star